Pregnant woman in kitchen with healthy snack

Our Mission

At Genate, our mission is to walk alongside moms-to-be as a partner throughout their pregnancy journey, assisting them in building customized, science-supported prenatal nutrition plans. Our goal is to empower moms, helping them make informed decisions for their baby's cognitive development - ultimately fostering confidence during the exciting, life-changing experience of pregnancy. From our team of registered dietitians providing nutritional counseling to our expansive Genate test and prenatal vitamin options, we’re here to support you and your baby.


Advancing Human Health Through Genetics

Learn more about SNP Therapeutics

We believe that gene guided precision nutrition will advance the value of nutritional therapies to improve human health. By using genetic testing, SNP Therapeutics seeks to identify sub-populations who can best benefit from nutritional therapies to address their health.

We believe that the value of nutrition to address health and wellness is greatly enhanced when people are empowered to make proactive personalized decisions through comprehensive genetic testing.

Our continued research and innovation in genetics will lead to discoveries in human metabolism to support our mission to improve human health, enabling new therapeutic options that unlock the potential of gene guided precision nutrition.

Decades of experience in academic clinical research makes SNP Therapeutics experts in providing genetic tests and nutrition education to consumers and healthcare practitioners.

Learn more about SNP Therapeutics here

Our Scientific Advisory Team

Our Scientific Advisory Team

The Genate Test was developed by SNP Therapeutics - a Genetic Testing company focused on Precision Nutrition to improve Women's Prenatal Health.

Daniel McDyer, MD

Board certified and a member of the American College of OB/GYN, the Florida Medical Association and the Duval County Medical Society.

Camille Hoffman, MD, MSCS

Fellowship Director & Associate Professor, Maternal Fetal Medicine at the University of Colorado School of Medicine.

Steven Zeisel, MD, PhD

Founding Director of the University of North Carolina’s Nutrition Research Institute, a world-renowned scientist and a Distinguished Professor in Nutrition and Pediatrics.

Isis Trujillo-Gonzalez, PhD

Isis Trujillo-Gonzalez, Ph.D., is a Research Assistant Professor at the University of North Carolina at Chapel Hill's Nutrition Research Institute (NRI).

John Thorpe, MD

McAllister Distinguished Professor in the Department of Obstetrics and Gynecology at The University of North Carolina at Chapel Hill and Division Director for Women’s Primary Healthcare.

About Our Founder, Dr. Steven Zeisel

Steven Zeisel, MD, PhD is a Professor in Nutrition and Pediatrics, the Founding Director of the University of North Carolina's Nutrition Research Institute and a world-renowned scientist.

Dr. Zeisel has advanced our knowledge regarding gene misspellings and how they alter dietary requirements. He is internationally recognized for his research in nutrigenetics, nutrient requirements and has proven that humans require choline to maintain their health.

Based on his research, the US Institute of Medicine set a dietary requirement for choline and the American Academy of Pediatrics defined the need for choline in developing healthy brains.

He has authored more than 350 scientific publications, and his research has been supported by over $16 M grants from the US National Institutes of Health. He also serves on the Federation of American Societies for Experimental Biology (FASEB) Journal editorial board.

Dr. Zeisel earned his MD from Harvard Medical School, was a resident in pediatrics at Yale University, and earned his PhD in nutrition at the Massachusetts Institute of Technology.

Dr. Zeisel’s awards include:

American College of Nutrition logo

The American College of Nutrition’s Award for Outstanding Achievements in Nutrition.

American Society for Nutrition logo

The American Society for Nutrition’s Osborne and Mendel Award

National Institute of Environmental Health Sciences logo

The National Institute of Environmental Health Sciences’ (NIEHS) Falk Award

American Society for Nutrition Foundation logo

American Society for Nutrition Foundation GILBERT A. LEVEILLE award for excellence in nutrition research

Nourishing Mom & Baby: Your Prenatal Nutrition Hub

Take the Genate Test

Learn how to tailor your pregnancy nutrition to your unique genetic signature.